The increased Internet adoption in Africa has led to an unprecedented growth in the popularity of online betting. Citizens of various African countries, such as Nigeria, Kenya, and others, are known for their passion for sports, especially football.
The spread of online sportsbooks has doubled the number of active users in just a few years. In 2017, only 4.4 million Africans bet on sports, but in 2024, their number increased to 8 million. And in five years, experts predict further expansion of the market and coverage of 9.9 million users.
Well-known bookmaker platforms offer residents of Africa to participate in affiliate marketing. They pay a significant commission to their partners to help them attract customers. By comparing the details of betting site affiliate programs on the BetAffiliate platform, you can choose the most profitable and join the community of affiliates.
How Advertising Works in the Sports Betting Industry
Bettors have the opportunity to earn money in sports betting and by distributing information about the bookmaker’s site. The advantage of such activity is that you do not need any investments. Moreover, such activity does not take much time and can be considered passive income. All you need to do is place the bookmaker’s marketing materials on your web resources:
- Compare affiliate programs from the best legal bookmakers on the BetAffiliate platform. The site presents only the most famous and reliable sportsbooks, such as PariPesa, 1xBet, BetWinner, and others.
- Follow the affiliate program link and fill in an online application.
- During the day, you will get access to your online account and a personal manager. They will answer all your questions and advise you on how to attract more leads.
- You will find a lot of marketing materials in your online account that can be posted on blogs, video blogs, social media, and other web resources.
- It will also be a great approach to create your intriguing content and include links to the bookmaker’s platform.
- The betting site will pay you for each lead that follows your link and starts betting on sports.
How Much Can You Make with Affiliate Marketing in Africa?
The earnings of a betting website affiliate depend on several key factors:
- The commission paid by the bookmaker. Betting websites offer affiliates different commission schemes. You can receive a one-time commission for each lead or their specific actions, as well as a share of their activity on the betting website. The commission level can reach 45-50% on the best betting websites, such as PariPesa, BetWinner, and others.
- The number of your followers. The wider the user audience you cover, the more new bettors you can bring to the sportsbook. Therefore, it is in your interest to increase the number of subscribers by producing original content.
- Creative approach to content creation. It is important to place links and banners in captivating texts and videos. The more you can intrigue the audience with your content, the more users will follow the links.
By starting to participate in betting affiliate programs, you will soon master different marketing tools. Your earnings will increase significantly, and your lifestyle will change towards greater financial freedom.
